The boy bands MCND and NCT DREAM in October last year take a photo at the 2023 Mokkoji Korea in Mexico City, Mexico. (Mokkoji Korea's official Facebook)

By Park Hye Ri

Hungary will host this week a large-scale K-pop concert for fans of Hallyu (Korean Wave).

The Korean Ministry of Culture, Sports and Tourism and Korean Foundation for International Cultural Exchange on Sept. 27 announced their hosting of the 2024 Mokkoji Korea from Oct. 5-6 featuring diverse Hallyu content at Budapest Park in the Hungarian capital.

A concert on Oct. 6 will feature K-pop acts SUNMI, AB6IX and DREAMCATCHER. The artists will also spend time to communicate with fans to understand the cultures of both countries.

The venue will also feature exhibitions and interactive spaces like Mokkoji Stage, which will have a Korean culture quiz and K-pop; an exhibition featuring the convergence of Korean content and food; "Mokkoji Contents and Life Zone" highlighting Korean beauty, fashion and dramas; and "Playground in Joseon," which offers traditional games.

The Korean Cultural Center (KCC) in Budapest will host interactive events on Hansik (traditional Korean food) and K-pop, while the Korea Tourism Organization will promote Korea's leading tourist attractions. Visitors can also experience via virtual reality Hangeul and traditional culture, as well as browse an exhibition of traditional cultural products.

Launched in 2020, Mokkoji Korea has been held in nine countries including Kazakhstan, Myanmar and the Philippines. This leading global festival for Hallyu visits fans abroad to promote Korean lifestyle culture and the country's charms.

More information is available on the event's official website (www.mokkojikorea.com) and social media channels.

"Mokkoji Korea will offer the opportunity to spread the diverse appeal of Hallyu lifestyle culture and outstanding Korean products in Central Europe, which has had few chances to experience Hallyu," Deputy Minister of Culture, Sports and Tourism for International Cultural Affairs and Public Relations Choi BoKeun said. "Through Mokkoji, we hope for people all over the world to keep loving and consuming Hallyu content."

This is the official poster for 2024 Mokkoji Korea in Hungary. (Ministry of Culture, Sports and Tourism)